Letting Go of the Words: Writing Web Content that Works
March 3rd, 2010 | 
- ISBN13: 9780123694867
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
“Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won’t read very many words on your website — and what to do about it.”
– Jakob Nielsen, Principal, Nielsen Norman Group
“There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny’s practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site’s pages, so pick up a copy of Letting Go of the Words and start communicating effectively today.”
–Lou Rosenfeld, co-author, Information Architecture for the World Wide Web
On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks – to gather information, reading only what we need. We are all too busy to read much on the web.
This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.
Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.
This practical, informative book will help anyone creating web content do it better.
Features
* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book.
* Written in easy-to-read style with many “befores” and “afters.”
* Specific guidelines for web-based press releases, legal notices, and other documents.
* Tips on making web content accessible for people with special needs.
Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.
* Clearly-explained guidelines with full color illustrations and examples from actual
web sites throughout the book.
* Written in easy-to-read style with many “befores” and “afters.”
* Specific guidelines for web-based press releases, legal notices, and other documents.
* Tips on making web content accessible for people with special needs.
Letting Go of the Words: Writing Web Content that Works
Tags: 
Very interesting concept, well written, but very repetitive – the book could have been a lot shorter.
Rating: 3 / 5
I actually met Ginny when she gave a presentation at a marketing conference. She was pushing her book and I looked forward to her insight. It turns out, a lot of what she wrote was somewhat common knowledge for me. I am no wordsmith on the web, but many of her suggestions seemed obvious. I would recommend this book to anyone who is just starting to write for the web.
Rating: 3 / 5
Imagine for a moment having an expert at your beckon call that coaches you to write superb content for the Web. Ginny Redish will blow you away with her new book Letting Go of the Words: Writing Web Content that Works. Usability and web content drive customers to websites that work. Move to the bleeding edge with Ginny today, order now.
Why are you doing still reading this – go pick up Letting Go of the Words: Writing Web Content that Works, read it, and keep it by your side.
Rating: 5 / 5
Regardless of some negative reviews, I found Letting Go of the Words to be a wonderful source of do’s and don’ts for writing web content and designing a web site that is easy to navigate and grab viewers’ attention in a limited amount of time. The illustrations are right on and over-all the book is very helpful and written in such a way that it is not “work” to read and absorb.
Rating: 4 / 5
Clear, concise and very helpful tool in reorganizing the written word for visitors and search alike
Rating: 5 / 5